When individuals start a new business, they try to save costs by filing their trademark applications themselves and without the assistance of trademark counsel. In 100% of the cases I have reviewed where the trademark applicant does not hire a trademark attorney, the trademark applicant makes a fatal flaw. I am contacted almost daily by individuals who […]
Extending Your IP Monopoly Forever The way the laws are setup today, many businesses can effectively extend their rights in a design forever. Patents laws were put in place to promote the disclosure of innovation. There is also a competing theory that patent laws are in place to reward individuals for their commercial contributions to society. In comparison, trademarks are […]
Trademarks are the Oil to Your Company’s Engines When it comes to taking care of your car, everyone understands that getting your oil changed is necessary to prevent costly engine damage. Oil is a lubricant that is essential to vehicle operation to allow metal pistons to rub against the metal cylinder without heating to the point of welding together. If you do not change your oil, dirt and other grime accumulates in the oil until the oil can no longer lubricate the engine and the engine fails. For this and many other reasons, the majority of individuals take their car in for regular oil changes to protect their engine. Trademarks are the oil of your company. Your company will only run a short time without it. More importantly, the […]
